• Web Design & The Importance in Toronto

    26 April 2018

     web design Toronto

    One of the main questions we often hear from small business owners is whether web design plays a significant role for businesses.

    The answer is always: “Yes effective web design can make or break your business- especially in a saturated market, such as Toronto, where you are competing against millions of other companies.”

    A company’s website has many different important goals: to educate a potential consumer about the services and products offered by a business, the advantages of choosing this specific company versus a similar one, details about the company as well as where to find it and most importantly; conveying this information in an accessible manner to the reader.

    Your company may have the best product, service and staff, however if the design of your website doesn’t optimize your content, utilize proper keywords and does not appeal to the reader – no one will know that your company is the best. In fact, if your website is not optimized properly to work with search engines, it will simply not be found. The price for keyword marketing is consistently increasing based on trends and widespread use which means that the value of specific keywords is proving to be more and more effective at helping your future customer find you.

    Once your website is optimized and all of the keywords make it “findable”, the web design really begins to play a key role: is your content interesting? Is the information conveyed in an understandable manner? Can the visitor navigate the site easily without getting lost and side tracked? Is your site mobile friendly or is it so big that no smart phone can load it? Once a person lands on your website they will either become your customer or your competitor’s customer. All of the mentioned factors are extremely important towards converting your visitors in to valuable clients and presenting your brand in effective and clear ways. If your web design is complicated, flashy and irrelevant you will lose business. You may think the visitors you are losing were not your clients to start with, however repelling ANY potential clients is costing you potential profit.

    Web design is also an extremely important avenue of communication which speaks for your company and provides a lot of insight in to your corporate culture. For instance for a company that claims they are innovative and on top of the latest industry trends, it actually demonstrates both of those claims with constant website redesign. It is believed that a website needs to be redesigned every 6 months to allow for incorporation of the latest web design trends as well as to keep fresh and current. In many ways, a website for your business is similar to a menu at a restaurant: it indicates all of the services you offer, conveys your business info and sets out expectations for your customers. If you change certain dishes or ingredients, you must update your menu otherwise your patrons will keep ordering dishes that are no longer being served. Similarly, as your company grows and evolves you need to consistently update your website and the design to ensure that all of the info is relevant and up to date. There is nothing worse than having outdated contact or staff info on your site.


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  • How can I do SEO on my own

    8 December 2013
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    how can I do SEO on my own ?

    So many People ask our team this very simple question, I don’t know why, But for some reason people finally understanding the value of SEO and realizing no matter how much I pay an outsider,I should know what are the things to be done .

    do we have to pay tons and tons of money to different companies to bring our selected keywords to the   first page ?

    Well Let me tell you one thing for sure, Everything is possible ! (more…)

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  • Grow your business through SEO

    4 June 2013
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    Search Engine Optimization though Search Engine Marketing will allow your business to grow and gain value through an online platform, which can further transcend on an international level.

    The advantages range from economic, trust, and resilience which in turn come with the rewards of prospective customers and an expanded business. Through an economic perspective, an increase in sales due to higher website traffic and customer gain, prove to be more efficient than paid advertisements. As a resilient source, SEO results are long lasting and trustworthy.

    Through successive internet marketing, markets are directly targeted. SEO gives you immediate access to the market of focus and to prospective customers. Through their search, people are seeking exactly what your company is offering. The next step is to win them over with the content of your website. Through SEO potential customers will land on your website and take steps forward based on your offerings. With search engines constantly trending upwards, businesses are switching from print media to online media advertising.

    Appear higher in rankings and be the first potential customers come across through their search!

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  • Effective Twitter Marketing To Gain Twitter Followers

    6 February 2013
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    Effective Twitter Marketing to Gain Twitter Followers

    Want your website to get more hits. or want to gain twitter followers? Learn to Use Twitter, and use it the Smart way!

    Below, MQVL has provided 10 of our favourite Twitter tips and tricks that can help you gain twitter followers. Our advice will ease the use of Twitter for you, and will also help you increase the number of followers you have. (more…)

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  • Web Design & Pricing

    31 January 2013
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    Web Design & Pricing

    Web design pricing is probably the most controversial topic in the industry. There is no universal formula for estimating the cost of a new website or the cost of redesigning a website. Web design prices vary from $199 to millions of dollars. Let’s not take into consideration the extremes, but instead concentrate on the average section. (more…)

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  • What is Sem ?

    10 January 2013
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    SEO SEM and Backlinking

    What is SEM?

    What is SEM? SEM or search engine marketing, is the process of increasing your sites visibility in search engine result pages. (more…)

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  • Backlinking

    1 July 2012
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    What is backlinking?

    Recently, almost everyone is talking about search engine optimization, backlinking, and designing a website with many different methods of web development. (more…)

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